Argan Oil
Morocco's liquid gold for hair perfection. Argan oil's rare combination of vitamin E, antioxidants, and fatty acids repairs years of damage while creating mirror-like shine. Experience the desert treasure that transforms hair into silk.
Morocco's liquid gold for hair perfection. Argan oil's rare combination of vitamin E, antioxidants, and fatty acids repairs years of damage while creating mirror-like shine. Experience the desert treasure that transforms hair into silk.
Argania spinosa
Southwestern Morocco
Vitamin E, Oleic Acid, Linoleic Acid
Argan oil, known as "liquid gold," comes from the ancient argan trees that have survived in Morocco's harsh desert conditions for over 80 million years. This precious oil, extracted from the kernels of the argan fruit, has been the beauty secret of Berber women for centuries, earning global recognition as one of the world's most luxurious hair treatments.
The Berber tribes of Morocco have guarded the secret of argan oil production for over 1,000 years. Traditional extraction involved women gathering fallen argan fruits, removing the pulp, cracking the extremely hard nuts between stones, and cold-pressing the kernels—a labor-intensive process taking 15 hours to produce just one liter of oil. This rarity made argan oil more valuable than gold in ancient Morocco.
Phoenician traders first introduced argan oil to the Mediterranean world around 1200 BCE, where it became prized by Egyptian and Roman nobility. Cleopatra's beauty rituals reportedly included argan oil treatments, while Roman empresses used it to maintain hair that gleamed like polished bronze under the Mediterranean sun.
In medieval times, Moroccan royalty considered argan oil so precious that it was stored in the royal treasury alongside gold and jewels. The sultans' wives and daughters used elaborate argan oil hair treatments, combining the oil with rose water and amber to create legendary beauty elixirs that became the stuff of Arabian Nights tales.
Argan oil's exceptional nutrient profile, including the highest vitamin E content of any natural oil, delivers transformative benefits for all hair types.
Argan oil's restorative powers include:
The oil's beautifying effects provide:
Argan oil shields hair through:
Benefits for scalp health include:
A 2021 study in the International Journal of Cosmetic Science found that argan oil reduced hair breakage by 67% and increased shine by 84% after 6 weeks of use. The study noted argan oil's unique ability to penetrate the hair shaft while simultaneously smoothing the cuticle layer.
Argan oil's benefits extend to overall beauty and wellness:
Berber women traditionally apply pure argan oil to hair before important ceremonies, massaging it from scalp to ends and wrapping hair in silk scarves overnight. They create "amlou" for hair—a mixture of argan oil, honey, and crushed almonds—believed to give hair supernatural beauty. Desert winds and sun require daily application of argan oil mixed with henna and rose for protection and nourishment.
We source our argan oil directly from women's cooperatives in Morocco's Souss Valley, ensuring both exceptional quality and fair trade practices. Our cold-pressed, organic argan oil retains maximum vitamin E and fatty acid content, delivering the full spectrum of this liquid gold's legendary benefits.
Warm 1 tbsp pure argan oil between palms. Apply to dry hair, focusing on mid-lengths to ends. For intensive treatment, apply to damp hair, wrap in warm towel for 30 minutes. For daily use, apply 2-3 drops to ends after styling. Watch your hair transform into liquid silk.